Hi again, I'm Pooja

If I have to summarise my design journey in one sentence, I’d say - I worked with mid-size companies and have experience of working with big names like Bewakoof.com, Bajaj Finance Ltd., Corteva Agriscience and helped in designing 15+ products across multiple industries all of which impacted raising money through MVPs, increased user engagement, or improved experience.

Peekaboo at my life :)

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Where all I’ve worked till today

    • Led collaboration with product managers, engineers, and design teams to conceptualize and create innovative experiences for users.

    • Took ownership of significant and complex product areas, designing sophisticated interactions and interfaces.

    • Spearheaded design reviews and team-wide efforts to maintain and elevate product quality.

    • Innovated through self-directed exploration projects, resulting in a 23% reduction in experimental processing times.

    • Participated in user research and usability studies, refining designs based on A/B testing and qualitative insights.

    • Built and managed a Figma design system with 50+ components, reducing timelines by 25% and increasing efficiency by 30%.

    • Led AI/ML project design, cutting manual data tasks by 40% and improving issue resolution by 45%.

    • Streamlined user journeys and wireframes, reducing onboarding time by 30% through cross-team collaboration.

    • Conducted journey mapping of 5 key features and iterated designs from user insights to enhance product usability.

    • Reduced onboarding time by 30% and optimized workflows through strategic design and collaboration.

    • Led UX design for 3 B2C projects, increasing lead conversion by 80% and student engagement by 45%.

    • Improved the application conversion funnel, guiding 30,000 students to shop university accessories.

    • Conducted 12 user studies with Tobii Pro eye-tracking, capturing insights into digital interactions.

    • Analyzed 20 UX KPIs and micro-conversions to develop scalable designs for fine dining and university cafes.

    • Enhanced engagement and conversions through data-driven insights, boosting usability for over 30,000 users.

    • Applied heuristic evaluations to Bajaj Mall, proposing 20 key UX improvements that increased website

      engagement time from 2 to 6 minutes for 3.2+ million EMI card users.

    • Boosted Net Promoter Score from 30 to 45 in 6 months by optimizing smart search, login journeys, and product pages.

    • Improved task completion rates by 40% through targeted UX enhancements, led in higher user retention and user satisfaction.

    • Increased design output by 30% by collaborating with designers from multiple business verticals, aligning efforts on a single main app.

    • Delivered 20 critical UX recommendations, achieving a 200% engagement time increase.

    • Revamped the B2B website and designed intuitive workflows, raising engagement by 215% and user retention by 150%. Created and optimized email templates for multiple digital channels, improving open rates by 130%.

    • Increased reach by 250%, engagement by 150%, and user base growth by 300% through viral B2C marketing strategies.

Education

  • Iowa State University ( Jan 2022- Dec 2023)

  • University of Mumbai (2012-2016)

  • Discover how to apply critical user experience resources in a structured way to deliver value. Identify and apply UX leading practices when configuring or building ServiceNow applications.

  • Developing personas, user stories, and user journey maps. Conducting usability studies. Creating wireframes and prototypes. Testing and iterating on designs

  • Follow the design process: empathize with users, define pain points, ideate solutions, create wireframes and prototypes, test and iterate on designs

  • Embarked on a transformative journey into digital innovation, change management strategies, and organizational evolution. Master disruptive technologies and lead the future of businesses.

  • Six Sigma is a set of methodologies and tools used to improve business processes by reducing defects and errors, minimizing variation, and increasing quality and efficiency.

  • A specialized program within their flagship PGDM-C (Post Graduate Diploma in Management - Communications) course, which focuses heavily on the principles and practices of digital marketing, equipping students with the necessary skills to excel in the digital marketing landscape

Certifications